Whether your business is large or small, it is imperative that you have a website to market your business, products, and services online. As a business owner you may believe the best plan of action is to hire a website designer to build a custom site from scratch. While this is a common belief, a custom site will require ongoing maintenance and support from an outside specialist. Not only can this get expensive, but it can make it extremely difficult to make even the smallest changes to your website.
The great news is, there is an easy and effective alternative – a WordPress website! Below are the top 5 benefits of choosing a WordPress website, opposed to a custom built website.
Intuitive and User Friendly - WordPress websites are built in a manner to be self-managed by entrepreneurs and business owners. This decreases both the cost, and frustration of waiting to have your desired changes made to your website – because you can simply do it yourself.
Built-In SEO Tools - You can add a wide-variety of features and tools to your WordPress website that will help to increase your SEO, and manage your online business needs.
Is Fast And Easy To Post To - Whether you choose to add an ongoing blog, or new articles and content – it is fast and easy to do within your WordPress website.
Customization - WordPress is available in many free themes that are highly customizable, and will garner great success. However, WordPress is also available in a themes designed to fit your specific needs. You can even add your own photos, graphics, and logo directly to your new website.
Organization - From placing your most recent blog posts and content automatically at the top of your feed, to giving you the ability to create a multitude of widgets, sidebar options, navigation bars, and layout formats – your site will be well organized and easy to read.
Even if you do not consider yourself to be particularly tech savvy – WordPress is designed to be fast and easy to learn. There are many steps you must take to set up your WordPress website prior to creating your actual pages. This includes selecting a domain name, web hosting, installing WordPress, and selecting which theme you want. Even if you need assistance with the initial set up, or coaching to get started – it won’t be long before you are able to manage your website solo!
Until next time……