The primary reason entrepreneurs and business owners choose a WordPress website, is so that they can create website content that will play a vital role in their online marketing campaign. When creating content there are a few things you want to keep in mind, to ensure that it is effective in achieving your online marketing goals. Below are a few factors to remember when creating content.
Post Regularly – Each time you post new content to your WordPress website it will be indexed on search engines such as Google, Yahoo, or Bing. This is why it is of particular importance to post several times a week, particularly when your website is new.
Post A Variety Of Content – Different members of your target audience will respond differently to each type of content you post. This is important to keep in mind when creating content. To ensure that you consistently add value and attract more attention, post a variety of content—such as written content, photos, videos, audio, and embedded social media.
Keep It Fresh And New – One of the biggest mistakes most new to the world of online marketing make, is to essentially post the same content or sales information over and over again. While this method may continually increase your indexing, it does not increase your customer engagement. To keep things fresh and new consider creating content inspired by your personal or professional stories, your clients and customers stories, industry trends, and nonbiased current events.
Engage – To keep your website visitors coming back, you must think of customer engagement when creating content. To do this look for ways to create content that encourages interaction and comments. Look for ways to brand yourself as the go-to “industry expert.” Also consider posting ongoing content, to keep your visitors coming back for more.
Stay Current – There are reasons why it is important for you to stay current. This includes staying on top of industry trends, social media trends, cultural trends, and pop-culture trends that are relevant to your target audience. Find creative ways to weave these current items into your blog posts, and even consider linking back to non-competitive “official sources.” By posting a wider variety of current topics, you will capture the attention of a larger audience base.
Until next time……