If you care for your customers and want to bring them closer to your business, a tool like GetResponse autoresponder can be extremely helpful.
If you’re unfamiliar with the platform, you’re in luck. I’m offering an informative guide to what it is and why you need it.
What Is an Autoresponder?
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Autoresponder is a software program used to send messages of all kinds to your subscribers, when triggered by a series of events you determine.
For instance, if a customer books a room on a hotel website, he/she will receive a personalized confirmation email. An additional example would be alerting about new products or to greet new subscribers.
Which Is the Best Autoresponder?
More than 3 million worldwide customers use GetResponse, because it’s one of the best autoresponder.
One thing that ensures it stands out from the crowd is its user-friendly features.
For instance, you can use it for:
- High-quality email newsletters
- Follow-up email campaigns
- Video emails
- Building a targeted subscriber list
Nurture Your Leads
Did you know companies that send automated emails are 133% more likely to send relevant messages that correspond with the customer’s purchase cycle?
GetResponse is one of the best autoresponder tool, as it sends the right email at the right time.
An automated email will allow you to build a relationship with the customer right away.
You can do this by sending valuable information straight into their inbox. Aim to provide an insight into the industry and teach them how to make better buying decisions.
So, a customer will have an opportunity to read your best content that’s relevant to their needs.
Click here to read the top 5 strategies for effective content creation.
A Beautiful Design
A professional-looking email will reflect a professional brand and service.
GetResponse allows you to create stunning email marketing designs that complement your business.
You can choose from more than 500 pre-designed email templates.
High-quality images are essential for any marketing campaign. For this reason, you will be happy to learn you can also use more than 1,000 free iStock photos.
There’s also a drag-and-drop HTML code editor, as well as a mobile preview.
Does all this sound a little daunting? Don’t worry. It doesn’t matter if you’re a graphic designer or a beginner, you can learn how to create beautiful designs.
Convert Leads into Customers
You might not realize it, but email marketing has the highest conversion rate of 66%. This is in comparison to direct mail, social media and more.
So, if you have many leads but few sales, email marketing could be the way forward for your company.
GetResponse email marketing will allow you to build brand awareness, so you can encourage trust and loyalty.
You can also create email marketing campaigns that aren’t too salesy.
An insight email might be enough to convince a customer that you’re the best business for their needs.
You could even use the email marketing tool to build anticipation ahead of a product launch. So, a customer will become more excited about the product and may choose to buy it once available.
It’s not hard to see why GetResponse has become one of the best autoresponder platform. After all, it offers personalized marketing emails, many templates and various email options to choose from.
So, if you want to grow your business into the future, you should embark on an email marketing campaign. It can help turn leads into sales.
Question: Have you got any email marketing tips you would like to share? Write a comment below. You can leave a comment by clicking here.
Until next time……