One of the most common questions I receive from my DIY online marketers is how to use Google Analytics and how to get the most out of it.  

 If you are unfamiliar, Google Analytics is a powerful reporting tool that provides in-depth and fully customizable metrics. This free tool is crucial for measuring the success of your website and online marketing strategies, but you have to know where to start. This step-by-step guide walks you through setting up your account and learning the basic, yet meaningful, reporting features.